"Give a person a fish, and you feed them for a day.
Teach a person to fish, and you feed them for a lifetime."
~ Navajo proverb, slightly paraphrased, and founding principle of GoFish! Communications
A PURPOSE-DRIVEN BUSINESS WORKS FOR YOU
It's about more than just profit - it's about people.
We at GoFish! Communications believe that everyone deserves to have their voice heard. We empower our clients by providing them with the knowledge and tools to effectively amplify their voices and take their place at the table. We achieve this by using an intersectional lens to inform our practices as we weave a net of organizations and individuals that work together to achieve mutually-beneficial goals.
Because we are driven by a people-centred purpose that is bigger than ourselves - and is bigger than the desire to make a profit - everything we do is in service of our clients, so that we may build a more accessible, diverse, and inclusive world for all of us to live in.
OUR TEAM OF INTERSECTIONAL COMMUNICATORS
Amanda Rafuse, BA, BPR, PRK
Owner & Public Relations Specialist
Pronouns: she, her, hers
Amanda founded GoFish! Communications because she noticed a lack of communications providers using an intersectional lens. Her company fills that void for not-for-profits and small businesses alike.
She attended the University of King's College in Halifax, N.S., where she completed the first two years of their lauded journalism program before transferring to Dalhousie University, where she earned a Bachelor of Arts (Honours) in Social Anthropology in 2005. Amanda enrolled in Mount Saint Vincent University's Bachelor of Public Relations program the following year. The field appealed to her because it wed her two previous areas of studies, journalism and social anthropology, including a shared theoretical and academic background.
After receiving her Bachelor of Public Relations from Mount Saint Vincent University in 2009, Amanda worked in the insurance sector doing risk analysis for several years. In 2017 she returned to the public relations industry to pursue her passion - empowering marginalized groups to amplify their voices so they may take a seat at the table. In September 2019 Amanda successfully sat for the CPRS Public Relations Knowledge (PRK) exam, proving her knowledge and skills are still on point.
When she's not working hard on her business or for her clients, Amanda can be found hanging out with her husband or other family members, or fussing over her many plants. She volunteers her time as a Co-Chair of the popular giving circle 100+ Women Who Care Halifax, as well as with her local chapter of the public relations industry group, the Canadian Public Relations Society (CPRS), and the annual arts festival, Nocturne: Art at Night.